# Jake Herridge

> Builder and writer in Bentonville, Arkansas. Came up in operations, now makes things: the PocketWild iOS app, internal tools, and a stack of practitioner white papers on bringing AI into real business work. Fascinated by how much one curious person can build now. Every paper below has a plain-Markdown version at the same path, with a .md extension.

## White papers
- [Abundance or Scarcity](https://jakeherridge.com/papers/abundance-or-scarcity/): Two cultures for the AI moment, what each gets right, what each gets wrong, and why the best operators run both. Markdown: https://jakeherridge.com/papers/abundance-or-scarcity.md
- [Compute, Then Narrate](https://jakeherridge.com/papers/compute-then-narrate/): How to trust AI-generated numbers, when chasing a smarter model won't get you there. Markdown: https://jakeherridge.com/papers/compute-then-narrate.md
- [From Dashboards to Decisions](https://jakeherridge.com/papers/from-dashboards-to-decisions/): Why most analytics stacks don't drive action, and why the fix is not a better dashboard. Markdown: https://jakeherridge.com/papers/from-dashboards-to-decisions.md

## Builds
- [PocketWild](https://www.pocketwild.app/): A pocket-sized field journal where every creature you find gets a name.
- [Synapse](/map/): A second brain built for an AI to read.
- [Synapse Capture](undefined): The plugin that remembers what a session decided.
- [APD Storytelling System](https://github.com/jakelherridge/apd-storytelling-system): Turns messy operational data into a brief and deck a board will actually read.
- [Kitchen Happy](https://kitchenhappy.club/): Real recipes and the skills to cook them.
- [Making Moves PT](https://makingmovespt.com): A friend's mobile physical therapy practice, findable.

## The Map
- [The Map](https://jakeherridge.com/map/): Jake as an interactive graph of typed nodes and typed edges.
- [graph.json](https://jakeherridge.com/graph.json): The same graph as JSON, built for agents. Kinds, relations, nodes, edges.

## About
- [About Jake Herridge](https://jakeherridge.com/about/): Who he is, what he values, and why he builds.
- [Contact](https://jakeherridge.com/contact/): How to reach him.